Your Choice by C Lab (CEO Park Jin-young) will launch a "My Choice" service that accurately analyzes customers' skin and recommends optimized products using artificial intelligence technology.
MyChoice is a platform that allows customers to easily measure their skin on their own and receive accurate skin analysis and recommended product services. The development of a big data-based solution for skin analysis and product recommendation is currently completed,
The "CeraVine" and "Antifect" lines are representative of Your Choice by C Lab. At the time of its first release, the "CeraVine Line" consisted of a single product (one type of cream), but since then, it has introduced six subdivided products to reflect customer needs.
"Antifect Line" has been patented as a composition for preventing or treating viral infectious diseases based on ingredients extracted from natural products. Hand wash (cleaning) and hand gel (sanitizer and hand cream substitute) that contain anti-effect have been released, and in April, it has exported to U.S. nursing hospitals.
Based on this technology, efforts are being made to continuously research and develop the world's only original raw materials by optimizing various naturally derived raw materials. The development of independent technology incorporating ingredient delivery medium biotechnology is also ongoing so that the developed raw materials can be delivered most effectively.
"After working in the management consulting industry for more than 10 years, I was diagnosed with skin disease and became interested in cosmetics," CEO Park Jin-young said. "To analyze the ingredients and make a product for myself, I developed a substance called 'CeraVine' as a product through a joint venture with a research institute specializing in raw material development. As a result, the first product 'CeraVine Original Cream' made with new natural ingredients that are excellent for moisturizing and protecting the skin was born."
He added, "Rather than following the trend, we will pursue values that will not change in the future and introduce products that are faithful to the essence that cannot be imitated anywhere. I hope customers will easily and comfortably analyze their skin and choose optimized cosmetics through the MyChoice platform."
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Sources:Kyunghyang Newspaper
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